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Richmond, VA





Legend has it that the Virginia Swim Shop was once a box of goggles in the trunk of a coach's car, there to provide swimmers with basic equipment before swim meets and practices. The car trunk could only hold so much, and it wasn't long before the Virginia Swim Shop moved into a trailer right outside of NOVA of Virginia Aquatics (NOVA) and began selling a broader spectrum of merchandise.  After much continued success and popularity, the Virginia Swim Shop finally earned some retail space of its own, now located outside the front doors of the NOVA facility on Gayton Rd.

Our mission is quite simple. We want to supply quality swimwear and equipment to swimmers of all ages and abilities, at the best prices possible.  Some of our featured partners are: Speedo, TYR, Dolfin, Nike, Finis, and Arena to name a few.  We also pride ourselves on providing the very best customer service experience in Richmond.




We have been a team dealer for 25 years, servicing over 55 teams across the state of Virginia and beyond.   We supply team suits and caps, coaches' shirts, and custom spirit wear. On-site fittings at your team registration are a standard service as well. In addition, we also provide teams with webstores for easy, online ordering.  All summer league suits are available at the Regency store only.




We are an authorized dealer of Speedo, TYR, Dolfin, Nike, and Arena. We stock the largest assortment of practice and competition suits, equipment and accessories in Central Virginia. Can't find something you need?  We can also special order anything that we don't currently have in stock.



 We currently outfit over 24 Virginia high school teams.  We set up on-site fittings to provide your team with great suits and custom warm-ups at discounted prices.  In addition, swimmers can also visit the store to get outfitted and see our great selection of practice suits and equipment.




With embroidery, we can customize just about anything. Prices vary by stitch count and we provide a wide variety of colors and fonts, to suit everyone's style. Embroidery is included in the price for most items purchased in the shop, including backpacks and parkas.

heat pressing

Heat pressing is a quick and easy way to put your team logo on swim suits and spirit wear, especially when dealing with a quick turnaround time. Production time is roughly 10 days if you provide the artwork. If you need artwork ideas, we are happy to sit down with you and create something unique.

team sales

We find satisfaction in making things convenient for our customers. If you choose us as your team dealer, we will come to you and get the entire team fitted for swim suits and warm-ups. We will also bring goggles, bags and other equipment at your request. Need something that we don't carry? Let us know and we will order it for your team.


 The Virginia Swim Shop has everything you need to be competition day ready.  We have a wide variety of brands, colors and styles for you to choose from.

Click the link to the right to shop for your team, now!



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Monday-Thursday 9:00 AM - 4:00 PM

Friday, Saturday & Sunday - open on NOVA home meet weekends only

 100 NOVA Way, Richmond  VA 23229

located underneath the parking deck (exterior entrance) at Regency Mall

 (804) 754-3402

All high school and year-round suits available at the Regency store only




Monday-Thursday 10:00 AM - 6:30 PM

12207 Gayton Road, Richmond, Virginia 23238


Email:​ or for team outfitting

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